The first one is financial because we commit ourselves to give all of our profits made on March 8th to Solidarité Femmes. Then from the 9th until the end of the week, we will continue to give them 10% of our profits. An action which doesn’t erase the violence but allows the victims and their children to be protected by hosting them in temporary mother and child homes. Last year, Louise Misha has been able to give more than € 24,000 to the federation, which is nearly 342 nights for a woman and her child in a safe house. We hope this year to be able to double our support, counting on the loyalty of our customers.
The second one is happening on our Instagram account @louisemisha. We have decided to devote all day to the subject of domestic violence in collaboration with Solidarité Femmes which will be able to take advantage of our audience of 146,000 subscribers to make their actions known and highlight the words of the victims. Planned this day: testimonies, questions and answers sessions and some key facts allowing to explore the subject of parenthood in the context of domestic violence. Let’s not forget that, if women are the first victims, children are also victims in spite of themselves. A fight that mobilizes us especially because since the beginning, Louise Misha has been supporting all femininity since its inception, from childhood to motherhood. The family is an essential theme for the designer Marie Pidancet, it’s her main source of inspiration and creation. It was therefore normal for her to continue her investment alongside the french National Federation for Women's Solidarity..